Pratik Khatanhar a.k.a Concept Baba is an experienced Creative Director, Screenwriter, Marketing Director, Museum Curator and Creative Producer with a demonstrated history of working in the music, films, games and digital services industry. He is skilled in Film Direction, Digital Strategy, Advertising, Business Development, Marketing Strategy, Music production, Game Production, Augmented and Virtual Reality Innovations, Film Production, Innovative Museum Storytelling, Script writing and Digital Marketing. A strong marketing professional with a Master’s degree focused in Business Management from R. A. Podar College of Commerce & Economics ; a M. B. A degree along with a Diploma in PR and Marketing from Welingkar Institute of Management.
Has worked as the Creative Head at CS Direkt while creating museums, events and specialising in multiple state government and other Official government bodies’ Branding and Marketing. Recently worked as the Creative Head for RentoMojo, setting up their in-house studio while creating a number of Ad-films and branding collaterals.
As a Group Creative Director he has worked on brands like Great Galleon Ventures (V21, BigBull Rum, Ritz), Nippon India Mutual Fund and ETF, Nexon Paints, DOMS, Citizen Active Gear, Gajaraj Rava, Yellow Diamond, NFDC, Alpha Corp, Clicktra, Philips, JCB, Daly College, Krismar, MP Tourism, Anik, Anand Jewels, Phillips e.t.c.
In his creative pursuit, he has created branding solutions for companies like Disney , Turner International (CN, Pogo, HBO and WB), PNB Metlife , Piaggio (Aprilia), GSK, History Tv, Welspun, SAB TV, Godrej and Boyce, Essel World Leisure Pvt. Ltd, UTV, India games, Cenveo, Digital Mall of Asia, Robosoft, Alcon, Hindustan Petroleum , Maha-IT, TCS ,Magicbricks, Almitra sustainables, Arevea, Iskcon, Navneet, ISG Pay app, CueMath e.t.c Created curated several music events across India for multiple venues and created several IP’s like Summer Bird Music Fest Ft.Angry Birds ,Advenchills and Evolution-Sapiens. He produced, wrote and sang new age bhajans for ISKCON.
Founder/Co- Founder and consultant to a number of startups and also a consulting creative director / creative producer for a number of creative agencies, ex-founder Director of Digifury Media Solutions, Mapp Digital, AudioMonkeys & EvolvRecords. He has also shared his views as a panel speaker at numerous prestigious events like NAASCOM, VDONXT, VAMMR, on the topics of new age branding with the help of cutting edge technology. Won the ACEF award for Nexon Paints TVC.